Benefits
Take effective action to improve your customer experience and increase your revenue. All you need is the right data!
Understand the behavior and needs of your customers.
bigdata:LINK is a revolutionary solution for behavior tracking of your visitors and customer.
With advanced technologies and sensors, the solution can collect huge amounts of data (BigData) directly in your operations. By their analysis and comparison to external factors such as time, days of the week, or weather, they can help you discover the hidden context and trends in your customers’ behavior.
By processing large amounts of unique data into clear online statistics and reports, the bigdata:LINK solution provides valuable starting points for continuous optimization of the interior, opening hours, staff, product placement or advertising. Thus, it contributes to sales growth and operational efficiency, lowering costs and increasing your customers’ satisfaction.
Get a detailed real-time view of what’s happening in your business. With five complementary modules you can compare and analyze:
Motion analytics can provide you with detailed overview of how customers use the sales area and how they visit each product zone. You can see if your store is properly modeled, which zones are the most visited, how much time customers spend in the store, and other useful information.
Advanced traffic analytics gives you insight into the current status and development of store traffic over time, new to returning customers ratio, overall site potential, and conversion of passers-by to visitors.
With biometric sensors, you can gain insight into the age and gender of your customers. Thus, you can better adjust your marketing activities a campaigns for your target demographic.
Long queues significantly decrease customer loyalty and satisfaction. Accurate monitoring of forming rows will help you predict when and where the longest rows are formed, helping you to organize your staff better.
Compare your sales data with customer physical behavior data. By integrating bigdata:LINK solution with POS systems you can track the average value and size of a purchase, number of transactions, and the conversion of visitors to paying customers.
We have built a specific solution that helps the company monitor customer behavior in a physical store in real time.